Bellerose is no longer the conservative label synonymous with beige trousers and sporty sweaters. It's now a label for the fashionable man or woman. The shop on the Rue the Chartreux takes things a step further by selling only items from the collection which are capable of tempting the trendy visitors to the Antoine Dansaertstraat. The shop's interior is sober, industrial, spacious and light. The racks are hung with the most daring items from the Bellerose collection, supplemented with labels like PRPS, Nudie Jeans and Blue Blood.

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